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Prince Harry seems fairly down-to-earth for any prince, however this week he reminded all of us just how well-heeled he's as he kneeled right down to speak with a little boy and showed tell-tale 'H' monograms on the soles of his shoes: an unmistakable manifestation of bespoke workmanship.
Within this mass-produced world, having something meizitang msv tailor-made is perhaps the last vestige of true luxury. It's not just about rising above hoi polloi; its also about something that suits an individual's needs, as opposed to a one-size-fits all.
Imagine going to the dentist and using someone else's mould: you'd possess a mouthful of wonky teeth. And yet that is what millions of us do when we buy make-up or skincare.
And that is what Boots is planning to stop -- with the aid of a little rocket science.
Ioma (ioma-paris.com) is a pioneering French brand that has hitherto been only at Harrods. As of this month, it will be offered at Boots stores over the land.
The important thing to Ioma may be the diagnostics. The brand's founder -- one Jean Michel Karam, a pioneer in neuro-scientific MEMS (Micro Electro Mechanical Systems) -- has devised a piece of equipment that accurately and quickly supplies skin data so that the customer can make an educated choice.
No more wondering whether a method is going to work. Karam is a scientist: he deals in facts, not unrealistic.
That's the theory, a minimum of. To place it to the test, I decided to do a little bit of paid shopping.

The beauty department of shoes in Westfield, West London, is the usual jumble of brands, filled with bored-looking sales assistants gossiping and tidying their sections. Aside from something: a large, sleek white spaceship seems to have landed in the center of it.
This is actually the shiny new Ioma counter, staffed with a smart-looking young woman, who is diligently polishing the gear when I approach. She seems only too happy to help: within minutes I have my head inside a large white spaceman's helmet
As with worthwhile sci-fi movie there are a variety of flashing lights and the obligatory probe. Nothing sinister, Emily (for that is her name) assures me, just a test to determine my skin's water content and desquamation (that's the dead skin cells for you and me).
The exam takes just a few seconds, and the results are displayed on the screen. I should warn you, this bit is a little unnerving: the device isn't exactly set to stunning, definitely not with my ugly mug inside it.
Its dimensions are -- and proudly displays for anybody to see -- my fine lines, wrinkles, sagging, redness, bacterial activity, clogged pores, UV damage, bags, droopy eyelids and dark circles. I'm slightly expecting a loud alarm to go off: 'Warning, warning, old bag alert'. But actually it's not too bad.
My skin is spotless, no bacteria whatsoever (that is interesting, since I seldom cleanse), no clogged pores, no redness, almost no UV damage (all that obsessive sunscreen wearing should have repaid).
My desquamation, on the other hand, is off the scale, and my skin is extremely dehydrated. So Emily explains the products that should help: Ioma's Gentle Exfoliating Emulsion (??¡ìo29) and also the Optimum Moisture Serum (??¡ìo65), to use under my normal moisturiser. I additionally have pronounced dark shadows, so she suggests the Generous Eye Contour Cream (??¡ìo70).
The concept is that I will return in four to six weeks' time to find out if the lotions and potions have done their job -- and whether my treatment plan needs adjusting.
Two counters away, No7 is rolling out its very own space-age gadget, designed to unite woman with their correct foundation and concealer shade in eternal happiness. This is a service that launched not long ago but they have just introduced a new feature: lipstick matching.
Now we all know how hard it's to find the right shade of lipstick. 50 % of time it looks great within the shop, then you get it home and realise it makes you look like you've been recently exhumed.
Unlike Ioma, this isn't brain surgery. However it works surprisingly well. The device marks me out as 'warm ivory', along with simple colour card lists the colors that suit me -- fully 21 over the No 7 range.
I pick out the least likely, a garish affair styling itself as Rose Blush (??¡ìo9.95). Never in my wildest dreams would I've picked this: it is extremely loud and more than a touch trashy.
Pammy, the assistant, however, is quietly confident; so when the result within the mirror, I'm genuinely surprised.
It appears rather classy. It is extremely strange -- but also rather thrilling. I attempt some more improbable shades. You will find, they all match, even the reddish brown colours I would usually avoid like the plague. A really life-changing invention.

This made me laugh: it requires the average woman one year and 7 months to lose her baby weight, according to a brand new survey. Is the fact that right?
Well clearly I never got that memo, because my youngest is nine (that's years, not months) and i am still carrying my jelly belly baby.
Pregnancy weight, and how quickly a lady does or doesn't lose it, is among those eternally fertile subjects.
In celebrity-land, the approved time period in which someone is expected to 'snap back' (such an unpleasant turn of phrase) appears to be getting ever smaller.
Katie Price, for example, who recently gave birth to a small human she's decided to name, inexplicably, Bunny, may be the reigning queen from the snap-back. Barely hours after Bunny's birth, Price was posting snaps of her unfeasibly flat tummy on the web.
The Duchess of Cambridge, too, doesn't fool around. Nor did Victoria Beckham (although everyone rather cruelly said she'd had a abdominoplasty following the C-sections, but I can't believe any responsible surgeon would agree to this).
Admittedly each one of these women are highly motivated to regain their shape.
But the the truth is, whether you lose the baby weight is only partly a question of effort and dedication; you will find myriad other factors to take into consideration, too.
Truth is, it's easier for some than it is for other people. Any random sample zi xiu tang bee pollen of mothers will explain that. For many women, pregnancy and childbirth rarely constitutes a kink; for other people, it can do irreversible damage.
This is exactly why these articles are so destructive (this latest one was by a parenting website).
New mothers really are a slightly nutty, vulnerable lot at the better of times.
They've quite enough to cope with without idiotic surveys telling them how long it should take these to lose the baby weight.
Some women never lose it all. And that's absolutely nothing to be ashamed of. Actually, it may be also nature's way.
After all, motherhood changes us all for good. Why shouldn't this be reflected in the manner we glance?