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How To Sell Bogus Health Cures In five Easy Steps

meizitangzisu

meizitangzisu

How To Sell Bogus Health Cures In five Easy Steps


I'm bummed that the green coffee weight-loss cure touted by Dr. Oz doesn't work. It might have been the perfect painless antidote to my practice of lying

around the sofa eating Russian chocolate.

But the one flimsy bit of research that Zi Xiu Tang Bee Pollen suggested that green coffee extract might speed weight loss was retracted this week, putting an end to some

supplement saga that made serious coin for that purveyors from the stuff -- and got the telegenic heart surgeon scolded by Congress in June for promoting

snake oil.

Now there's nary a reference to green coffee extract found on the Dr. Oz website.

But when it's adios green coffee extract, it's hello to the next dubious cure, on that site and thus many others. Enzymes are big. Fraudulent Ebola "cures"

are being hawked online. The Federal Trade Commission recently forced manufacturers to reimburse $1.5 million to customers who bought caffeine-infused

underpants that allegedly melted fat. And also the Drug and food Administration's ever-growing warning list of scams includes phony treating diabetes, autism

and concussion.

If I'd was a victim of Dr. Oz's promises, I would happen to be out some dough, but probably not harmed. However, many fake cures not only distract people

from getting effective care, they can be dangerous. And fraudsters typically target those who are overweight, have a serious disease like cancer, or

something with no cure, like arthritis, multiple sclerosis, or HIV/AIDS.

Here's how to advertise your own dubious cure (or avoid them), having a hat tip to the FDA and Mayo Clinic:

Miracle cure! Dr. Oz promised that green coffee extract would be a "miracle cure capable of burning fat fast." Who doesn't love a great miracle?
"It worked for me." Journalists love a tale, and also you probably do, too. But heartfelt anecdotes do not an evidence-based treatment make.
Burns fat fast! Speed is important when hawking a dubious cure. It's much more fun than likely to months of Weight Watchers meetings and measuring your

serving sizes. Alas, the only real time I achieved rapid loss of weight was after i had giardia.
It's all natural. Same with arsenic. And Ebola. Reassuring though it may seem, when you are natural is no guarantee of safety or efficacy, the 2 stuff you

want inside a treatment.
It's scientific! Bad science abounds in scam land. Sciency claims like "boosts the immune system" or "detoxifies" are common, much like references to

irrelevant or out-of-date studies. Or, just like green coffee extract, false ones.
"Most people depend on experts in summary the science on their behalf, that they should," says Steven Salzberg, a researcher in computational biology at

Johns Hopkins University who tracks supplement hype. "Dr. Oz puts himself available as one of those individuals, however he's just a terrible scientist."

Many people think that physicians like Oz know their way around research, Salzberg told me, but that's not always the case. "Unfortunately, he believes stuff

that's just wrong."

So what is a person in search of the Slimeasy Herbs Capsule miracle to do? Be skeptical, Salzberg says; "always be skeptical. When someone's selling you something, ask, 'Well,

what's inside it on their behalf?"

For Oz, it might be that it's much more satisfying to talk about miracles than to admit the less glamorous a part of health. "There isn't any miracle weight

-loss cure," Salzberg says. "The technique for losing weight would be to eat fewer calories. But nobody wants to hear that. If he continued his show every

day and eat less, nobody would watch."

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